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Getting people to link to pages on your website is still one of the most powerful ways to improve your online visibility. In short, search engines like Google love popular pages and, if high-quality sites are linking to you, you’ve got something good.

But how do you encourage businesses, influencers and popular sites in your sector help with your link building? One tried and tested approach is to use email marketing.

While we often have a love-hate relationship with emails, it’s still one of the best marketing campaign strategies with a strong return on investment. That’s if you get your approach right.

For link building, you need to think about a number of different factors and use them to develop the right strategy for your business:

Find the Perfect Target

Who will want to link to your content? Finding the right audience can take a lot of hard work but it’s the foundation for any successful email marketing campaign.

You may, for instance, want to find influencers or publications in your sector and reach out to them. Of course, you’ve also got to find the best email address of the individual you are trying to contact so you can reach out to them.

The Subject Line for Your Email Marketing Message is Important

As with any email marketing, and that’s not just for link building, the subject line is vital.

We get so many emails nowadays that most are easy to ignore. We’ll usually scan the subject line and, if it appeals, we’ll read, if it doesn’t, we’ll move on.

Make your subject line stand out for your audience and keep it relevant and to the point. A/B testing with different headings can help tailor your strategy and make it more powerful.

Personalize as Much as You Can

The more personalized your email marketing message is, the more likely you are to find your link building strategy working. That may mean segmenting your audience and sending slightly different messages to each one.

Keep It Short and To the Point

Don’t over-cook your marketing email. Short is always good so keep your point focused and provide a strong call to action to view the site or page that you want people to link to.

Provide Value With Good Content

Quality should come ahead of quantity. A well-designed, pertinent and well-written page is vital and you need to take your time over it if you want to encourage people to link to it.

Following Up Your Target Audience

Finally, once you’ve emailed, don’t leave things hanging. Follow up your target audience with an additional email that provides more value to your original message.

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