University Industry Research and Technology
UIRT was conceived by the University of California, Irvine to market and transfer patented technologies and intellectual property developed within the University of California system, consisting of 9 universities and 3 national labs to established companies in the local business community of Orange County.
media/solution types
Branding, collateral, public relations, graphic design
The Challenge
The new venture needed a brand, collateral materials, a 20’ x 20’ trade show booth, promotional materials and a public relations campaign to promote its technologies and intellectual properties to synergistic companies and venture capital groups.
The Solution
Worked with the Vice Chancellor of the University to develop and promote the venture’s new brand and accompanying promotional literature, signs, trade show presence, including design of booth, graphics and collateral materials. We were later commissioned to design and implement a powerful public relations campaign aimed at companies with synergistic product and services, as well as venture capital and angel groups interested in funding start-up companies based on the University’s technologies.
The Result
Established name recognition vital to the subsequent success of the new program, meeting and exceeding established year 1 goals and increasing revenues 70% over the next 3 years.
